Brand Guidelines
Culturally tuned. Technically brilliant.
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Brand Guidelines
BRAIVE is an AI & automation agency that partners with Australian and New Zealand brands to deploy robust AI solutions. We help businesses do more meaningful work, not menial work.
Help businesses achieve more, with less.
No kickbacks. No bias. We only recommend solutions that genuinely solve your specific challenges, not what sales reps are pushing.
No inspirational quotes or pie-in-the-sky implementations. Even the smallest brand or budget can confidently take on the market leader.
We measure success by profitability improvements and tangible outcomes, not shiny demos or buzzword compliance.
Four core values underpin everything we do at BRAIVE.
We embark on endeavours once thought impossible, without fear. Like the honey badger, we empower even the humblest budgets to take on giants.
We encourage bold decisions and creative exploration. Curiosity drives us to question, learn, and uncover hidden opportunities.
We thrive on discovery and reinvention, constantly seeking fresh insights to redefine what's possible. Innovation is our mindset.
We're invested in people, not just results. Every action we take is thoughtful, empathetic, and impactful.
The BRAIVE wordmark is our primary identifier. The 'AI' is always rendered in pink to emphasise our core focus.
Primary — Light Backgrounds
Reversed — Dark Backgrounds
Clean light background
Clean dark background
Sufficient contrast
Proportional scaling
Our palette is deliberately restrained. Black and white dominate, with hot pink as the accent that makes everything pop.
Black and white form the foundation. Use black for text and primary elements on light backgrounds, white for dark backgrounds.
Hot pink is used sparingly for emphasis: the 'AI' in our logo, CTAs, borders, and focal points. It should feel like deliberate punctuation.
Light pink for subtle backgrounds and hover states. Grey for body text and secondary information. Never let supporting colors compete with pink.
Manrope is our typeface across all applications. Modern, geometric, and highly legible while maintaining personality.
We speak human. Playful but insightful. Engaging without losing authority. Cutting through the noise with a tone that's culturally aware and inherently trustworthy.
Not arrogant, but assured
Sharp, not sarcastic
No corporate fluff
Warm and conversational
"Every week another wave of AI marketing tools launch with promises to revolutionise everything from your content strategy to your morning coffee. These shiny new tools are as numerous as opinions in a meeting that could've been an email."
"Our cutting-edge, next-generation AI solutions leverage synergistic technologies to optimise your digital transformation journey and unlock unprecedented value across your enterprise ecosystem."
If you can't explain it simply, you probably can't implement it clearly either. Skip the jargon.
Focus on what works, not what sounds impressive. Real solutions, not buzzword compliance.
Finger firmly on the pulse. We reference the real world, use natural humor, and stay current.
Consistency in the small stuff makes a big difference. Here's how we handle the details.
Clean line icons with consistent stroke weight. Pink or white depending on context.
1.5px stroke at 24px size. Scale proportionally.
Pink on dark backgrounds. Black on light backgrounds. Never filled.
Rounded caps and joins. Minimal detail. Consistent with Feather/Lucide libraries.
Our imagery is predominantly monochrome with strategic pink accents. We blend technical precision with human warmth.
Pink should feel like a deliberate highlight — a door opening to possibility, a spark of intelligence, a moment of clarity. Use it to draw the eye to what matters, never as decoration.
Start with black, white, and grey. Let the pink be the hero, not competing with a rainbow of distractions.
Balance technical elements with human presence. AI serves people, not the other way around.
Avoid stock imagery clichés. If it looks like every other AI company's website, it's wrong.
Get in touch for logo files, templates, or guidance on applying the brand.
matt@braive.com.au